Creator Economy
The Creator Economy is made up of over 50 million independent content creators including social media influencers, bloggers, and videographers, + the software and finance tools designed to help them
Helping creators achieve financial success
CLIENT
ROLES
User & market research
Qualitative data synthesis
Persona Creation
Wireframing
Concept sketching
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This was a UX research project that I spearheaded during my co-op at TD Lab. The purpose of this exploration was to find an opportunity for TD to enter the creator economy by identifying unique creator pain points that could be addressed.
TOOLS
FigJam
Figma
Survey Monkey
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COLLABORATORS
Senior UX designer
Research scientist
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How might we help creators achieve financial success and peace of mind in their jobs?
The Solution
The TD Creator Hub. One location for documentation and banking products catered to the unique challenges faced by creators. Pay stubs for proof of income, guidance for tax filing, access to specialized loans, the ability to track income from multiple sources and so much more all in one place.
Existing Research
User pain points & desires gathered from WLU student presentations and past hackathons. 543 creators surveyed.
01
Lack of financial
education
Creators often teach
themselves the business side
of content creation
02
Desire for
business support
Creators want specialized financial products and to be recognized as professionals
03
Desire for
collaboration tools
Creators turn to other creators for advice and use collaborations to grow their audiences
Foundational Research
User pain points & desires gathered from online articles, forum posts, surveys, and user interviews
01
Income security
concerns
Fluctuating or insufficient income sometimes due to algorithm changes
02
Lack access to traditional banking products & capital
Low credit limits, limited funding, difficulty proving income
03
Struggle with marketing & growth
Don’t know how to stand out from competition and struggle to grow and connect with their audiences
Personas
Solution Ideation
Wireframes
Introducing TD Creator Hub
Next steps
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Conduct more robust user interviews to validate existing research
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Test initial concepts to narrow in on one solution
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Create interactive prototypes
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Test and iterate on prototypes
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Solidify business model
